System
Second order thinking
Looking beyond the immediate outcome. Great products create ripple effects.
Designing the systems behind how millions pay and authenticate every day
I'm Jonas. I lead design for critical journeys at giffgaff (Virgin Media O2), where 4M+ members move money, verify identity, and trust the product daily. My work tends to live at the system layer behind those moments.
Selected work
giffgaff (Virgin Media O2)
Compliance as a creative surface
Leading the redesign of every payment journey through a regulatory migration, and using the new infrastructure to ship Apple Pay, expand card-scheme support, and turn payments into a continuous experimentation surface.
giffgaff (Virgin Media O2)
The phones we weren't selling
Closing a discoverability gap inside an engaged member base, by redesigning the in-app phone experience. A phased, research-led approach that converted external demand into a sustained channel.
Goal.com (Footballco)
23 million votes through one head-to-head
Inventing the voting mechanism for Goal.com's first fan-voted Goal 50. Reached 500k+ voters across 150+ countries and unlocked a six-figure Visa sponsorship through deliberate, research-led design.
What people say
“Jonas brings rare clarity to complex design problems. He thinks beyond the brief, pushes ideas forward, and consistently raises the quality of the work around him. The kind of designer you want shaping the direction, not just executing it.”
Paul Howe
VP of Design & UX at Footballco
About Jonas
I'm Jonas, a Product Designer at giffgaff (Virgin Media O2), where I lead design across payments and identity for 4M+ members. Over the last four years on the team, I've led the design for our first 18-month contracts launch and the phone proposition redesign that contributed to substantial growth in app-based sales. The work usually lives at the intersection of design, engineering, and commercial strategy, where every decision has to be defensible in cost, learning value, and path to scale.
Before giffgaff, I designed at Footballco, the world's largest network of football communities, and earlier was the sole designer at Push Gaming in the regulated gambling industry. Different teams, different industries, different constraints, but the throughline has been the same: products serving significant user bases, where every design decision affects a lot of people.
Outside work, I'm at the gym, travelling, or negotiating design decisions with my Maine Coon, Alfie.
Beyond design
Design doesn’t exist in isolation. These are the ideas, systems and influences that shape how I think, build and create.
Inspiration
Naoto Fukasawa
Simplicity, honesty and humanity. His work is a reminder that restraint is a powerful decision.
Life
Outside the screen
Restraint, perspective and clarity often come from outside the screen.
Through my lens
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Let's connect
Happy to chat about design or anything else. My inbox is open.